Sandy Williams
Sandy is the founder of Strategic Marketing Innovators, a full service strategic marketing firm. Her twelve year corporate marketing background spans across multiple areas within marketing including: product marketing, global events, marketing campaigns, strategic alliances (IBM and Microsoft), marketing analytics and sales and channel partner readiness. Working in these areas has provided Sandy dedicated hands on experience, and breadth and depth in each role to provide a unique understanding of what makes marketing organizations successful.
Sandy has established partnerships with only the top marketing professionals who work collaboratively to help organizations identify what they are doing well, in order to optimize, as well as to identify areas of focus where innovation is essential to take marketing organizations to the next level.
The end goal is to build strategic marketing plans that are executable, measurable, and revenue generating.
Sandy has an Executive Masters of Business Administration degree from University of Denver and a Bachelors of Arts degree from The University of Texas at Austin.
Latest Articles
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Steve Jobs: Man of Vision
Steve Jobs resignation has caused a media frenzy on the future of Apple, perhaps a different twist is needed and that is the celebration of accomplishments
Aug 25, 2011
- Sandy Williams
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U.S. Credit Rating Downgraded
The U.S. credit rating was downgraded from a AAA to AA+ for the first time in 70 years. What are the impacts of this on the American People?
Aug 6, 2011
- Sandy Williams
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Queetles – Toys With a Mission of Global Awareness
Quirky and colorful critters designed to help kids have fun while enabling them to make a real-world contribution to the health of our planet.
Feb 23, 2011
- Sandy Williams
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Viral Marketing - Captivate, Innovate and Create Mass Potential
Viral Marketing - the ability to create a marketing message or campaign that encourages people to pass on the message. How did Old Spice make this work?
Aug 16, 2010
- Sandy Williams
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How Effective are Coupons via Social Media?
Social media has received a lot of hype and retailers are using associated applications as an additional way to reach consumers, but how effective are they?
Jul 25, 2010
- Sandy Williams
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Making Social Media Work for Business
Nearly half of small businesses around the world have acquired customers through social media networks.
What are some key tips for success?
Jul 17, 2010
- Sandy Williams
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Create a Marketing Strategy with Impact
What steps can a business take to define a marketing strategy that will showcase true differentiation and exceed revenue goals?
Jul 4, 2010
- Sandy Williams
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